Volvo and Art Center College of Design Present First-Ever Car Designed by Women

Volvo and Art Center College of Design Present First-Ever Car Designed by Women

SEPT. 19 MEDIA ALERT/PHOTO OPPORTUNITY

Volvo's 'Your Concept Car' at Art Center's South Campus Monday, September 19

WHAT: Volvo and Art Center College of Design will unveil to the West
Coast "Your Concept Car" (YCC): the first car in the more than
100 years of auto manufacturing designed and developed almost
exclusively by women.

Designed with the needs of everyone in mind, the sleek, sporty
car features dozens of design elements and innovations not
typically found in cars designed by men, including no gas cap,
no hood, headrests for ponytails, gull wing doors, improved
storage solutions and new sight lines for drivers.

The historic car has been touring the world and will make its
one-time West Coast appearance at Art Center College of Design
in Pasadena.

WHEN: Public viewing of car: Monday, Sept. 19, 8 a.m. -- 10 p.m.
Presentations to students: Monday, Sept. 19, 10 a.m. and
1:30 p.m. (session times are tentative)
Media invited to attend any time Monday

WHERE: Art Center College of Design
South Campus
950 South Raymond Ave.
Pasadena, CA 91105

WHO: Presented by a team of women engineers, designers, marketers
and managers at Volvo who initiated, designed and developed the
car -- including Anna Rosen, Exterior Designer and alumna of
Art Center. Members of Art Center from a variety of design
disciplines also will be on-hand to discuss the car.

WHY: Women purchase about half of all new cars and influence the
vast majority of all car sales; yet, for a century, men have
made most of the decisions in the design, development and
production of a car, until now.

FEATURES: The YCC features innovative storage solutions throughout --
accommodating carry-ons similar to an airplane (i.e., laptop
bags, briefcases, handbags, etc.), low maintenance features
precipitating a no open hood, no gas cap refueling and theater-
style rear seats allowing greater storage capacity.

Among other of its many premium features: easy-clean paint;
numerous exchangeable seat covers of various colors and
materials (linen, leather, felt, etc.); gull-wing doors that
make it easier to load and unload larger items; computerized
assistance for parallel parking; and improved sight lines via
Volvo's own Ergovision concept -- whereby at the point of
purchase, retailers conduct a body scan of the driver measuring
height and length of arms and legs. The data is stored in the
vehicle's key, and the car recommends a seat position for the
driver that provides her or him an optimal line of vision and
reach. The car also electronically notifies the owner's chosen
service center when maintenance is due, and the service
technician contacts the owner to book the appointment. And the
YCC comes with an environmentally sensitive, yet powerful 215
bhp, PZEV engine.

CONTACT: For Volvo:
Eric Davis, 612.372.6447
eric@habermaninc.com

For Art Center:
Christine Hanson, 626.396.2394 (o) or 323.578.4834 (c)
christine.hanson@artcenter.edu

For photos and more information on the YCC and the designers:
www.volvocars-pr.com.

PRNewswire -- Sept. 2

Source: Volvo Cars of North America

Web site: http://www.volvocars-pr.com/

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